Building Word of Mouth Marketing

The word of mouth begins and ends with people, in fact your customers. Your customers will talk good or bad. But, you definitely want the talk to be good and your satisfied customers generate a good talk. So, what all you can do to have the good talk flowing? Let’s explore the factors.

Rules for Designing a Booth at a Trade Show

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal.

Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons

Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.

Direct Mail Marketing for Mortgage Leads

Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

4 Great Ideas to Fund Raising

Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event.

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

7 Different Fundraiser Letters

Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities

Donation Request Letters Need Suspense To Keep Donor Attention

How would your next fundraising letter perform if Agatha Christie wrote it?

Buy Business Mailing Lists

Business mailing lists considerably increase the power of a company’s marketing campaign. Many companies buy mailing lists to help bolster their advertising. These lists target consumers by demographic lifestyles and purchase behavior, and target businesses by standard industrial classification (SIC) code, sales volume or size.

Direct Marketing for Water Companies and Conservation

Direct marketing and direct mail campaigns for water companies can help with water conservation by constantly reminding consumers and homeowners to save their water. Many small businesses also need to save water and conserve, but often they do not.

Direct Marketing for Truck Wash Businesses

If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you need to be able to be sure that these people have your information and know that you exist.

Direct Marketing Over Kill Trains Customers to Wait for Coupons

Is it possible for a business to spend too much of its advertising dollar on direct-mail or direct marketing? Some experts believe it is and they have some pretty good rationale for why they believe this. For instance consider if you send out coupons all the time and you end up training your customers to wait for the coupon

Do Your Donors Hear Voices (in Your Donation Request Letters)?

Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.