The Direct Marketing Challenge: A Tale of Two Households

Clearly, even the best marketing models fall short when they rely only on income and other demographics. To make the most of their budgets – and to build their brands – marketers must look at information that provides a deeper understanding of consumer needs, wants, propensities, and ability to purchase. Financial assets, such as stocks and bonds, as well as home equity and transaction history mean a great deal in terms of a consumer’s ability and propensity to buy in specific product categories. And, more importantly, this information has great meaning in terms of the types of brands and brand messages to which they respond.

Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

PS - Keeping your Printing Costs Low

If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your ...

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

IT Marketing: Direct Mail Tips

IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.

Most Newsletters Don't Work - part one: Success and How to Monitor It

Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.

Improve Your Direct Mail Success Rate With Our 6 Top Tips

A mailing list of valued customers is probably one of the most valuable assets your business could own. But how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning. These are our six tips to planning a successful direct mail marketing campaign.

Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons

Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.

Can You Afford Not To Advertise?

The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?

Supervisory Excellence: The Way I See It

Supervisors' roles in today's business.

Post Card Direct Mail Marketing

A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way…

Avoid Direct Mail Campaign Response Rates That Are Disastrously High

I once wrote a direct mail piece that generated a dreadful response rate. It was too high.

Direct Mail Marketing Pieces for Mobile Oil Change Business

Is direct mail marketing a smart play for on-site mobile automotive services businesses? Should a small business with one, two or many mobile units advertise thru direct mail marketing? In fact this is a very good question, which over the last 27-years I have experimented with and found much success.