Marketing for New Customers: Expanding Your Customer Base the Easy Way

The most cost effective way to increase your customer base is by obtaining valuable referrals from your best customers. Maximise your referral opportunities. Gain streams of ideal customers that you can delight and enhance your sales and profits...

Direct Mail Marketing With Postcards: Got Stopping Power?

Without stopping power, your message will be ignored, your offer will be missed, and your postcard will earn a one-way ticket to the nearest trashcan. So in order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.

How To Write A Compelling Display Ad To Sell Whatever You Want

How come you're seeing certain ads over-and-over again?

Pricing in Proportion: Marketing Strategies

The Royal Mail has changed the way it charges for postage in the UK. Employ these marketing strategies to minimise your marketing costs and maximise the impact of your campaigns.

Postcard Printing Services - How to Choose

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard printing services come into the picture.

When to Test Direct Mail Pieces

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked. Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

Targeting Inactive Customers With Postcards

Tips for getting a higher response rate and motivating inactive customers using direct mail, specifically postcards.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

IT Marketing: Postcard Case Study

IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.

Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chance to lift responses. Read a few of the suprising secrets that can improve your DM success at no extra cost to you. From the author of Writing Copy for Dummies.

Direct Marketing Defined - Metcalf's Law

Do You Understand Metcalf's Law?

10 Tips To Improve Your B-B and B-G Direct Mail Campaigns

Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often laced with bold type, highlights, and font changes. It is hard to define, but we see it before we even open it, sometimes. But don’t confuse direct mail with junk mail. While all junk mail is direct mail, not all direct mail is junk mail.