Cold Calling is Great!

You have finally made the big decision to get out of the rat race and start a small business. Congratulations! You have just entered what is known as the small office or home office type of business.

5 Ways of Using Direct Marketing

Direct marketing is the best way to attract and obtain clients.

Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters

Uncover 3 direct mail advertising tips that enabled me to generate over $47,000 in sales commissions in less than 30 days!

Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Postcard Marketing Ideas for Landscaping Companies

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.

Direct Mail Marketing With Postcards: Got Stopping Power?

Without stopping power, your message will be ignored, your offer will be missed, and your postcard will earn a one-way ticket to the nearest trashcan. So in order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.

Postcard Marketing Tips for Real Estate Agents

This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods...

Use On-Demand Postcards: The New Easy Way To Market Your Business Fast

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed

Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.

Direct Mail Marketing: What's Your Audience Statement?

In marketing in general - and with direct mail in particular - your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?

IT Marketing: Mailing to Your Current Customer Database

IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.

Is It Possible For A Piece Of Direct Mail To Induce A Heart Attack?

After you get a prospects attention with your advertisement you're only 25% finished. The next step is ultra sensitive and is ignored by most marketers today. This article teaches you how to take a person from interrupted to engaged.

Target Your Market and Save Money

Direct marketing is not passe no matter what you hear from those online gurus. Direct marketing should be an integral part of your marketing campaign to maximize your dollars.