Grandiose Plans: Why I Got Out of Bed This Morning

You have to get up in the morning to keep ahead of your competition. This is true not only of mail order and direct mail, but especially in your Internet business. Small advances by your competitors can drastically reduce your sales. You also can be your own enemy.

Test Your B2B Direct Mail Offers To Boost Response Rates

The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better.

Why Saying TOO Much, Is Costing You Sales!

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales.

For Direct Mail Lead Generation Success, Clone Your Best Customers

I don't relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them.

B2B Direct Mail Lists: Ask These Questions Before Renting

If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that

9 Response-Producing Headlines And Why They Worked

Advertising great David Ogilvy said that unless the headline of your ad sells your product or service you have wasted 90% of your money. So how can you learn to write more effective headlines? By studying response-producing, money-making headlines from past ads. And this article is a great place to get started.

How To Craft Stronger, More Compelling Offers That Will Boost Response Rates

How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers. Check it out now and boost your response rates later.

Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters

Uncover 3 direct mail advertising tips that enabled me to generate over $47,000 in sales commissions in less than 30 days!

Attention Blood Centers! Save More Lives With These 10 Steps!!

When it comes to recruitment of blood donors, telemarketing becomes a matter of life and death. Six years of success in blood donor recruiting has made Incept Corporation an industry leader. Following this 10-step guide will assist blood centers to achieve greater success in attracting new prospects, increasing participation of active donors and reactivating lapsed donors.

Nine No-no's of a Direct Mail Letter

It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail...

Direct Mail Letter Design Tips For Improved Lead Generation Response

Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.

More Direct Mail For Less Time and Money

However, there are steps mailers can take to get even more value for their direct marketing dollar.

Get Better Results with Direct Mail - Make the Call!

What's the key to direct mail success? Talk to them! The best way to guarantee the success of your direct mail campaign is to personalize it with a call, make it easy for customers to respond and measure the results. Campaign success is measured as return-on-investment (ROI) – or how many total sales were generated compared to the cost of the marketing campaign.