Your Direct Mail Sales Letters Must Differentiate You

You need to decide what makes you different from your competitors, and you need to promote that uniqueness in your sales letters. Just make sure your differentiator is compelling and actually differentiates you.

Infomercials and Direct Response

Infomercials changed the way advertisers sell things on television. Previously, product manufacturers merely presented their wares on TV in the most attractive manner they could come up with. They planted ideas, sought to change habits or to create them where none existed.

Direct Mail Envelope Tips For Successful B2B Lead Generation Sales Letters

In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That’s because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch it.

How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sales Letters

If your business uses direct mail to reach C-level prospects, you face a unique challenge: getting past the gatekeeper.

Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form

You've written a brilliant, compelling Sales Letter making the best offer possible. That's all you need isn't it? Wrong! You could still lose the sale if your order form is difficult to complete or doesn't keep their excitment and interest high. It needs to be as magnetic as, if not more than, your sales letter. Keep these 10 Rules in mind as you design your order form...

How to Introduce a New Product Using B2B Direct Mail Lead Generation

How do you generate sales leads with B2B direct mail when your product is not only new but also changes the category?

Google's Next Step: Are Print Mail Order Catalogs Dead?

A new service at Google makes hunting through catalogs to find the perfect gift for yourself or others an absolute breeze. Log on to http://catalogs.google.com/ and test out Google's latest offering in an attempt to organize all information on the planet.

Why Saying TOO Much, Is Costing You Sales!

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales.

Real Estate Postcards are an Effective Marketing Tool for Realtors

Find out why successful real estate agents use postcards to build their business.

Four Words To Make Your Business Communication More Persuasive

Would you like to be able to write copy and deliver business presentations more easily and more convincingly? This simple technique appeared in a poem over 100 years ago but has been proven to work effectively through scientific research. Yet most people still fail to follow it.

The Fortune is in the Follow Up

When involved in direct selling or any other type of selling, one knows how important follow up is. But how are we supposed to follow up all of our past customers plus add a continuous stream of new ones?

Blurbs-Think Pithy

Writing blurbs can be an effective way to fill in white space in a newsletter and to highlight key information online.

How to Flop in Direct Mail and Mail Order

Most everybody I know in Direct Mail and Mail Order has failed, especially early in his or her career. In fact failure stories sell tons of stuff every year. I’m no exception to failure mode. In fact, I’m still very good at it. It seems to succeed you must have experience in failure. It’s best to learn how to fail early. As a public service I tell you how.