Optimize Your News Releases

Today's news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let's examine some news release optimization techniques.

How to Hit the PR Jackpot

You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press.

Top 10 Ways To Attract Publicity For Your Business

Attracting publicity for your business can be easier than you think. Media coach and journalist Joanne Mallon shows you how-

Make Your Business A Winner

Learn how to make your business a winner, by winning awards in your industry. You can easily gain free promotion, press coverage and a reputation for excellence. This article explains how.

Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects

Apply these five tips to finding and using a PR superstar to get your company fantastic coverage. Use newspaper, trade journal and online clips to give to prospects. Watch your company's credibility, and sales, soar.

Three Methods of Executive Search

The PR job market is always changing. Depending the forces of supply and demand, one type of search method may be better than another. Here is an overview of three methods used to recruit PR executives. Retainer search Exclusive to one search firm. Extensive research, interview and recruiting process to identify potential candidates. Search person will travel wherever necessary to personally meet with the candidate. Travel costs are passed on to the client.

Hiring A PR Agency - A Headhunter's View

Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?

Is the Press Release Dead?

Are press releases obsolete? Do reporters read them anymore? Yes--but you need to know how to do it right. Here's how to cultivate a relationship with your reporter. And get published.

Winning With The Media

Media relations is an area that gets a significant amount of attention. For many, it remains a mystery as to how a story gets into a publication. Media relations is the art of building relationships of trust and mutual interest with reporters. It's a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don't work for you (or me) - they work for their editors, readers, and viewers.

Business Success Using You Tube

Find out how you can make money for your business through free promotion on You Tube.

The News Release Idea Factory

Powerful publicity ideas can come from taking in the nightly news. When looking for story ideas that could be pitched to local reporters as part of a PR campaign for your small business, a great place to start is by watching the national and local newscasts.

Three Simple Rules for Media Relations

In the disaster field office there are three simple yet absolute rules to managing media relations. Businesses, celebrities, and even hospitals have created for themselves foibles and catastrophes due to a basic lack in the ability to manage media relations and the press. These problems stem from the fact that most failed to understand that the press serves the same people that they serve. Whether you are a corporation, a small business, a healthcare facility, or a movie star the press speaks at one time en masse to your public. If you remember this simple fact it is then no great intellectual stretch to understand that by partnering with the press and the media you can communicate vital information to your entire market simultaneously.

Jay Abraham Offers Common Sense To The Otherwise Senseless

Jay Abraham is considered to be the best of the best in the field of Business Marketing. His common sense approach to the problems often faced in business have helped thousands of companies to turn a complete 180 -turning them from potential disasters to real success stories!