Public Relations for Online Article Submission Sites Considered

In studying the online article submission web sites of the present period it seems to me that some do not fair so well, while others do better than could be expected. Why is this? Well some is good strong customer service and listening to the authors who post and those who pick up the syndication services.

How to Promote your Company on Television News

Why do some companies gain positive exposure through television news, while the majority are completely ignored? Television journalist Greg Ward explains how to market your products and announcements to television newsrooms.

Why PR is a Vital Part of your Online Marketing Promotion Campaign

How online PR can boost your business.

How to Capitalize on Your Nonprofit's Media Coverage

When your nonprofit generates flattering media coverage, you naturally want to share it on your website. But beware. In this day and age of easy access to information, it's all too easy to forget copyright and permissions conventions. Follow this quick guide to capitalizing on your media coverage without risking copyright infringement.

How to Reach Diverse Audiences via the Ethnic Media

Ethnic media is a critical audience nonprofit communicators need to explore. At the same time, ethnic media outlets are hungry for stories relevant to the communities they serve, and many nonprofit stories fit the bill. Read this article to learn how ethnic media outlets provide new, affordable channels to reach key audiences.

The Deadly Sins of Media Relations and Why You Should Avoid Them

Consider these deadly sins of media relations and why you should avoid them before launching your public relations campaign.

Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks

It's time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards. To that end, here are nine powerful media relations tactics for growing businesses serious about generating quality leads.

Jump-Start Your PR Know-How and Results in Short Order for the New Year

Jump-Start Your PR Know-How and Results in Short Order in the New Year, Plus Tips on Blogging and Getting Oprah’s Attention From Experts Who Know the Score It’s a brand new year. You’ve got a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing so, you can get known, build buzz, earn credibility, and generate a path of qualified leads to your door. What growing business doesn’t want more of all of that? Here's how.

How to Write a Great Press Release and Increase Press Release Distribution

While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution.

How to Kill Yourself with Press and PR

Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners. How can you kill yourself with press and pr?

Media Relations - It's All About Relationships

Media coverage is a great way to get your business noticed, but how do you get media coverage? Just firing off a press release - no matter how well it's written - won't get you noticed. Having a good business relationship with reporters covering your industry WILL get you noticed.

The Real Value in Getting Seen, Heard and Celebrated in Your Own Backyard...and Beyond

I’ve been giving a lot of thought to why business owners want publicity in the first place. It occurred to me that business owners don’t want publicity at all. What they want is to be seen, heard, and celebrated in their own backyards. When you earn recognition in the hometown media for your hard-won business success, expertise, and community contributions, more of the right people show up so you can do more of what you love to do. This is perhaps the most powerful benefit anyone can hope to enjoy from the credibility and impact that editorial coverage provides.

Are Press Releases Important

Some web users are completely unaware of the importance and the power of a good press release. They think press releases are some magic tools to gain links and search engine rankings. This is not the main purpose of an online press release. This is just a secondary effect!