Public Relations for Tobacco Companies

When it comes to tobacco companies in the United States of America we all know what they have been through with class-action lawsuits and we watch as much of the tobacco industry in the United States has been destroyed by lawyers. Of course some people who were heavy smokers are very upset about tobacco companies and the nicotine that has been put in the cigarettes to keep them from going out and enabling them to stay lit.

Public Relations for Hydro-Electric Power Plants

Hydroelectric power plants often do not get the credit they deserve. Hydroelectric power is some of the cheapest energy around. Hydroelectric power is so cheap that if we only had more water and more dams we could lower our nation's energy costs by 50%.

Public Relations for a Civic Arts Plaza

When a city decides to spend taxpayer’s monies on a Grand Civic Arts Plaza, often there is a little political unrest. This is because not everyone will got to see a Ballet, Theatre Arts Performance or a Traveling Broadway Musical in town for a day or two.

Hot Artist & Band Press, Promo Kits!

Artist press kits can be very difficult to write well. Let a former artist press writer and agent with the William Morris Agency show you how to write a powerful press kit!

Makeup for HDTV: Looking Your Best on TV

Makeup is essential in high definition broadcasts. The eye of the high definition camera attains clarity beyond that of the human eye. Your face becomes magnified, but without distortion. This article will reveal the best makeup and techniques (for men and women) to put your best face forward on High Definition Television. (HDTV)

How to Promote your Company on Television News

Why do some companies gain positive exposure through television news, while the majority are completely ignored? Television journalist Greg Ward explains how to market your products and announcements to television newsrooms.

Body Language Tips for News Interviews

A reporter has phoned and asked to meet you for an interview. How do you avoid sending the wrong body language signals? Media Trainer Greg Ward explains the importance of remaining open and enthusiastic.

Press Release Templates

Learn how easy it is to setup a press release template. See here a template of a sample press release template. You can use it as an outline in your writing for press releases.

Breaking Into Blogs: The New Channel You Can't Ignore

New social media such as blogs, discussion boards and podcasts have dramatically changed the way your customers communicate. Make sure that your public relations and marketing programs take advantage of these new media outlets to help you reach new customers.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Your Top PR Opportunities for 2007

Publicity should be a part of every business marketing plan for their business or book. As a new author, it can mean a sharp increase in sales. For a new business, it can create word of mouth and more customers.

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ.

Get Publicity Now!

Media attention, the positive kind, can generate all kinds of sales for you. When one of your prospects sees you in a newspaper, magazine, or on television it paints you as an expert in that industry. Wouldn't you like to see yourself in that picture?