Press Releases: Writing a Great Press Release

A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published.

Crisis Communications Done Right: How Jet Blue Will Weather the Storm

A winter storm spiraled discount airline Jet Blue into crisis, but crisis comunications may help repair the airline's damaged reputation. Crisis communications coach and media trainer Aileen Pincus discusses what the airline and its quick thinking CEO did right.

Seven Simple Strategies To Increase Your Visibility In The Media

Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it? If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.

Blogging for Traffic and Dollars

The power of the Super Blog is just around the corner. A hybrid product that allows the user to combine many widget type attributes into one blog and run on autopilot has tremendous value. The Super Blog concept does as much as what 10 to 12 sites might do separately. By combining the functionality into one blog economies of scale are obtained along with a significant reduction in maintenance.

The Potential And Benefits Of An Effective Press Release

Are you aware of how powerful press releases can be? Press releases have numerous benefits and if you are not using them for your business, then you are at a disadvantage.

Increase Free PR Exposure by SEO Optimizing Your Press Release

When thinking about the press release or free pr most companies may think, the document is just an obscure piece of the communication strategy that does not get much attention.

Business Cards Design for Photographers

People have business cards so that they can increase their business. So, individuals should really take note of what their business cards look like and if they really promote business or not. For example, a photographer who uses business cards should really think of good business card designs that not only show off their work but also provide the important information for clients.

Top 10 Ways To Attract Publicity For Your Business

Attracting publicity for your business can be easier than you think. Media coach and journalist Joanne Mallon shows you how-

Cover Letters Can Give Life to a Resume

A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail. The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.

Public Relations, Small Businesses & Viral Marketing

Most business owners do not realise that they are an expert in their field. The media always require expert opinion when collating data for a story. How can you bridge the gap and get your business in the papers?

Public Relations - The Press' Power to Influence

It's amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you'll find that your credibility goes up enormously. So how can you improve your chances of getting your message published?

The Power of a Press Release

Did you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release! Press releases were originally designed as a communication tool between PR staff /public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a low cost/no cost marketing tool.

Pardon Me, But I Thought Free, Freebie, Free Download As Well As Many Others, Meant Just That!

I'm sure you are as fed up as I am with all the parsing of common words to misrepresent something, someone or both. The parsing of commonly held words is stupid and will not be tolerated by the masses any longer! If an advertiser wants us to dance a jig or jump through hoops to receive their low cost, almost worth nothing, free or freebie item all they must do is simply say so.