A Company's Story Must Carry Impingement Value to Obtain Widespread Publicity

What brings the media to your company’s door? Why do some stories appear in print, while others get lost in the shuffle? How can you impinge upon a reporter to make him or her eager to interview you?

Know When to Send in Your Press Release

Press releases should target either general interest or special interest media. Your targets....

7 Key Points For An Event Planning Checklist

An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go.

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

Public Relations and Goodwill

One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television.

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

The Magic Of News Releases: Free Publicity To Build Your Business

The media are waiting to hear about your business. It just takes one news story to take your business to another level. Are you missing out on thousands of dollars of free publicity by not sending out news releases?

Brand Management - Beyond Marketing

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

Public Relations for Car Wash Companies

When considering public relations for Car Wash Companies you should understand that there are ways to maximize your gifts and donations to the local community and space these acts of kindness over a long period of time. How so you ask?

Writing a Press Release

The following is an example of a typical Press Release for our publishing services: So many people are entering the mail order market these days, but so many of them are getting ripped off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it is so easy to make money through the mail. It is sad.

Case Study; Public Relations for Utility Companies

Public Relations for Utility Companies is very important and yet when we look at all the types of public relations going on with Utility Companies they all seem the same. You have seen them; Turn in your energy hog refrigerator for discount on your utility bills, 25-ways to save water including turning in you toilet for a low-flush volume toilet and information about 411, 611 and 911 services.

Public Relations for OSHA Needed

Too many business people simply cannot stand the onerous over regulations that have to do with OSHA and that is a shame that our own government is so hostile to the business community and yet there must be some way to change this perspective. Indeed, OSHA needs a much better public relations program.

Public Relations for Security Patrol Companies

We have all heard the comments about the Rent-A-Cops or the $5.15 per hour security guard telling us we can or cannot do something. Often these folks up set us and many people are rather abrasive back to them, calling them names and complaining. Thus most security companies do not have a very good public persona.