How to Get National Media Without a Publicist

When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was just in its infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick.

Invite the Media to Tell Your Story

With preparation and diligence, you will overcome almost all media relations challenges.

Who Needs A Public Relations Specialist?

The article examines what Public Relations is, the process and tools involved in public relations, and offers suggestions on how to select a PR firm.

What PR Organizations Say, What They Mean About Options Backdating

If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

Free Publicity For Your Landscaping Business

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business.

Know When to Send in Your Press Release

Press releases should target either general interest or special interest media. Your targets....

How to Use a News Release

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention....

How to Write a Press Release

Press releases are powerful documents that add to the professional image of any organization and they are essential for getting publicity. Writing a press release is mostly a matter of following a simple formula.

Become the BUZZ

Everyone wants to create a buzz around their company so that their products will fly off the shelf. Before you can begin - it is up to you to become the buzz - let them talk about YOU

Case Study; Public Relations for Oil Change Companies

Public Relations is a lot about creativity and notability. Yet many industries have a tough time figuring out ways to promote and position their companies thru smart public relations programs. Let me tell you about a case study I worked on with an Independent Oil Change Chain.

Public Relations for Mobile Car Wash Firms

If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?

Public Relations for Transit Districts

If we are to ever break our addiction to Middle Eastern Foreign Oil then we must get more people to conserve fuel by car pooling and taking public transportation. Few people take public transportation in many areas and it is hard to get them out of their personal automobiles.

Public Relations for Box Store Retailers

It is amazing the amount of fight a community or city might put up to keep a large box store out of their city these days. And yet most of these communities and areas need the sales tax revenue, which will be generated and the 100s of jobs, which go along with them. You see, a Wal-Mart may come up against resistance when trying to put up a new store and so they move to the area just out side the city limits.