Nine Ways to Get Free Publicity and More Clients

While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

Cracking Da Media Code

This article is about archetypes in the media and understanding how to work best with them in 5 different ways.

How to Get Media Attention for Your Business

Most entrepreneurs are well aware of the wonderful opportunity a success public relations or PR campaign can provide. A press release is an integral part of a successful PR campaign. It's a cost-effective way to promote a company. There are minimal costs involved, as opposed to other marketing tools, and depending on what outlet uses your release, it could attract massive positive attention to your business. You could get interviewed, profiled, quoted, or featured in various media outlets. However, what most entrepreneurs may not know is that journalists discard nearly all the releases they receive. It could leave the struggling entrepreneur out in the cold without being noticed at all. It's important for small business owners to realize preparation is everything!

Inside A Company's News Release - Part One

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company’s plans.

Understanding the Importance of Media Protocol

Media Protocol is knowing what to do and not to do when dealing with the media. How you react and your attitude toward them can and will ultimately affect your business and how it is portrayed to the public.

Invite the Media to Tell Your Story

With preparation and diligence, you will overcome almost all media relations challenges.

Connecting PR to SEO for a Complete Strategy

PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt — read on...

7 Key Points For An Event Planning Checklist

An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go.

Get Your Press Release Opened And Looked At By The Media 100% Of The Time -- Guaranteed

If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:

Tips on Choosing the Best Media Spokesperson

Andy Warhol was right. Everyone will be famous for 15 seconds! You can also apply that idea to companies and organizations. So if you can count on having your business or organization in the spotlight, it's a good idea to be prepared. Having a qualified professional as the media spokesperson is a smart move if you want to engage the media on a regular basis, or you can see the possibility of dealing with media for a variety of reasons, planned or unplanned.

12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

When business organizations donate big checks for any cause, it is not given as much consideration as it deserves. This article points out ways in usiing big checks for a company's marketing plan. The article gives out important tips on how to use big checks for publicity.

Where Does Your Prospect Do Business - Use PR to Discover the Facts

You can further your research by finding out who they do business with. Who do they sell to? Who supplies them with sub-contracting work? Each other company they have contact with will provide you with more insights on how they do business. Reading press releases will give you most of the facts.

Relationship Management: Knowing and Communicating with Your Key Publics

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics – the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.