Your Expertise is Boring!

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

Making Up A News Story, Legally

It can be perfectly legal - and very smart - to make up your own news stories. This article will tell you exactly how to do it.

Are PR Campaigns Affordable?

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.

Give to Charity - It Pays

People love to give and giving to charity is a great way to advertise your business in a low cost way. This article provides a few tips on how to approach charitable giving.

How to Create a Better News Release

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.

Cracking Da Media Code

This article is about archetypes in the media and understanding how to work best with them in 5 different ways.

Business Reputation and Buzz for Retail Restaurant Outlets

Many types of businesses live or die on their reputations. But what sorts of businesses is it most critical too? Well, a video rental business can have a ho-hum reputation and still survive providing there is no other major competition in close proximity.

Who Needs A Public Relations Specialist?

The article examines what Public Relations is, the process and tools involved in public relations, and offers suggestions on how to select a PR firm.

PR Isn't Adapting, It's Leading

Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations.

Press Release - The First Step Of The Marketing Campaign

A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

Great Public Relations Keywords To Generate More PR Sales Leads

If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.

When Promoting Your Business Never Underestimate the Power of the Press

Promoting your business can be difficult and expensive, but it need not be so. Concentrate on providing your local newspapers with up to the minute press releases. Editorial coverage carries far more weight than paid for advertising, yet many businesses ignore this useful resource.

Publicity is NOT About Press Releases!

A PR pro gives time-tested strategies to obtaining meaningful publicity and lets readers know that the way to a reporter's or editor's heart (and computer screen) is not by cluttering their in-boxes with meaningless press releases.