The Power of Applied Public Relations

Yes, the payoff from combining sound public relations strategy with effective communications tactics is achieving the bottom line -- perception altered, behaviors mopdified, employer/client satisfied.

How to Win Big With Public Relations

Give it a try. Combine a sound public relations strategy with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied.

Almost Free New Product Publicity Can Work For You

Almost free new product publicity. My successful experience with clients over the years. Examples of how publicity campaigns can work for you. New products publicity writing is my specialty. How to get profitable results at relatively low cost to you. What works and the many benefits of sales that are traceable to a specific new product release campain. You must have a plan and I can help you find ut what works best by working together with you for your success.

14 Publicity Tips You Can't Live Without

These 14 tips will make your efforts to get publicity a whole lot easier than every before.

Hot Publicity Techniques That Are 100% Legitimate!

Why use the same old, boring publicity strategies when you can use these 100% legitimate techniques and stand out like a shooting star?

Making Up A News Story, Legally

It can be perfectly legal - and very smart - to make up your own news stories. This article will tell you exactly how to do it.

Mistakes You Can't Afford To Make When You Write A Press Release

Writing a powerful press release can be easy when you follow a tested, proven formula. but it can be a nightmare when you don't. Don't make these mistakes when you write your press releases or all of your time and effort could be wasted.

How to Get Media Attention for Your Business

Most entrepreneurs are well aware of the wonderful opportunity a success public relations or PR campaign can provide. A press release is an integral part of a successful PR campaign. It's a cost-effective way to promote a company. There are minimal costs involved, as opposed to other marketing tools, and depending on what outlet uses your release, it could attract massive positive attention to your business. You could get interviewed, profiled, quoted, or featured in various media outlets. However, what most entrepreneurs may not know is that journalists discard nearly all the releases they receive. It could leave the struggling entrepreneur out in the cold without being noticed at all. It's important for small business owners to realize preparation is everything!

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a 'public and peer review' to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

Communication & Corporate Social Responsibility

Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.

The Most Overlooked Method to Get Free Publicity

In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you....

The Legendary Press Release Is Not Always Your Key To Publicity

I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release. (Buzz) Wrong. It does not always work that way.