Picture This: Photos Add Life to your Press Release or News Story

A picture is worth a thousand words, whether you're blessed with a news photographer or arranging them on your own. This article shares helpful hints for making the most of either experience.

Public Relations: Use Its Core Strength

In the end, a sound public relations strategy combined with effective tactics leads directly to the bottom line -- perceptions altered, behaviors modified, employer/client satisfied.

Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Getting in the News Frame

If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.

Get the Word Out with Press Release Distribution

The best advertising - and the most effective advertising - is free advertising, in the form of media interest generated from a press release.

Corporate Donations, Government Grants and the Public Relations Justification and Ethics in Giving

So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics. The question is should they not give if they are only doing it for selfish motivations or for a win/win scenario...

10 Reasons to Send a News Release

News releases are the workhorse of publicity. The trouble is, when is it appropriate to send them?

Almost Free New Product Publicity Can Work For You

Almost free new product publicity. My successful experience with clients over the years. Examples of how publicity campaigns can work for you. New products publicity writing is my specialty. How to get profitable results at relatively low cost to you. What works and the many benefits of sales that are traceable to a specific new product release campain. You must have a plan and I can help you find ut what works best by working together with you for your success.

Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity

So many people fail to get publicity because they do incredibly dumb things that make them look like amateurs. This article will describe them all and tell you how to avoid them.

Press Release Ideas

Ideas for press releases.

Getting Free Publicity for Your Online Business

It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit.

Media Coverage: 5 Myths, 5 Musts

This article covers the main misconceptions about publicity as well as some excellent pointers on the best ways to approach getting media coverage.

Get Noticed: How to Create a Press Kit

Most business owners try their hardest to get media attention. Why? Because getting media attention is a great opportunity to get free promotion to a large group of targeted potential customers without all the cost. It is also an objective presentation of a business and the products a business offers. Businesses that have appeared in the media obtain credibility and are more recognizable.