The Lapel Pin: The Real Story

Are you looking for the perfect lapel pin for your needs? This article helps you get through the fluff and gives you the pointers you need to make the right decision.

Finding the Right PR Just Got Easier

As a business, non-profit, government agency or association manager, you need the kind of public relations effort that leads directly to achieving your managerial objectives. Unfortunately, chances are good that you still have most of your PR eggs in the tactical basket.

The Manager's Path to PR Quality

The manager's path to quality public relations requires that you resolve to do something about the behaviors of those outside audiences that most affect the unit you manage. And that's for starters.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

Handling Fringe Group Boycotts and PR Marketing; Case Study

What do you do if your business becomes a target of a fringe group boycott in your small business? It can hurt your business. This happened to me once in my company.

How To Write A Press Release That Will Get You Maximum Results

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

7 Reasons Why Press Releases Beat Advertising

You shouldn't begin your advertising campaign without looking into what press releases can do for your business. press releases are cheaper and more effective than advertising and can help you compete with the big players while becoming one.

Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. But even so what about all the other issues and what about those areas after a couple of years have gone by and help is still needed there?

Make Public Relations Work for Your Business

Advertising is a wonderful sales promotional tool. It offers a product the opportunity to deliver a specific message detailing the features and benefits inherent in the item being advertised to a potentially vast audience. A business can buy advertising to custom deliver a story to an appropriate demographic. Based on a company's advertising budget, an effective campaign can be crafted to deliver a maximum result and return on invested advertising dollar.

How to Make Great Tickets

A brief discussion of the various ways to create and print tickets. Gives an overview of the pros and cons of each ticket printing method.

10 Ways You're Ruining Your Chances Of Getting Publicity Without Even Knowing It

Most people ruin their chances of getting publicity by violating the unspoken rules of publicity. Here are 10 of the most common ways people sabotage their efforts - and how to correct them.

How to choose a PR Agency

In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn't fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to do it on your behalf.