Is This What PR's All About?

Are you a manager who needs the kind of public relations effort that leads directly to achieving your managerial objectives?

Why the Usual PR Doesn't Cut It

The usual PR won't cut it once you've marshalled the resources and action-planning needed to alter individual perception leading to changed behaviors among your most important outside audiences.

Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

The 7 Secrets of Writing a Great Media Release

A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.

So Many Managers Doubt PR's Value

And what they probably are not getting are the quality public relations results they deserve, and the best that public relations has to offer.

Finding the Right PR Just Got Easier

As a business, non-profit, government agency or association manager, you need the kind of public relations effort that leads directly to achieving your managerial objectives. Unfortunately, chances are good that you still have most of your PR eggs in the tactical basket.

New Rules for News Releases

With the popularity of the Internet, it appears that many of the “old-school” marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.

'Til the Cows Come Home: 6 Ways to Maximize your Local Connections

Why throw your PR at lots of editors hoping something will stick? Use your local connections and these 6 tips to make your press kit stand out in a very large crowd.

Managers: Think You've Got Total PR?

What might be missing is public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

Press Release Writing Tips for PR People

A press release is often your only chance to make a great first impression.

Building a PR Plan

You've heard of a marketing plan, you've heard of a business plan, but have you heard of a communications or PR plan? As with any major endeavour, Public Relations campaigns need to be planned. This article gives the 4 essential elements to be considered in a communications plan.

Public Relations for the Small Business

Small Businesses are often looking for that needed edge that will get them noticed over the competition. This article looks into why small businesses should care about PR and how they can leverage it.