India's Influential News Media

Going to be doing a media tour of India? Here is an overview of the most influential Indian newspapers, magazines, and TV shows.

Media Basics 101

Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services.

Public Relations

Public relations is the art and science of managing communications between an organization and its key publics to build, manage and sustain its positive image.

Partnering with Non-Profits to Jump-Start your Publicity

A PR pro gives solid tips on how to achieve maximum publicity exposure for your good work with non-profit organizations.

How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach

Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way. Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

Crisis Communications Done Right: How Jet Blue Will Weather the Storm

A winter storm spiraled discount airline Jet Blue into crisis, but crisis comunications may help repair the airline's damaged reputation. Crisis communications coach and media trainer Aileen Pincus discusses what the airline and its quick thinking CEO did right.

Public Relations Promises Publicity

People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message.

Digitize Your News Releases

Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

Press Release Marketing – The Best Way to Popularity

There have been so many Hollywood stars that have properly used press release for their popularity. Though sometimes they tend to post exaggerated press release, still these served the purpose of getting more attention. Just imagine how...

The 10 Commandments For Avoiding A Public Relations Disaster

The ten commandments to follow to avoid the kinds of public relations disasters that we read and hear about every day.

The Art-Science of Writing A Winning Resume

The subject of good resume writing has never become obsolete, and in today's tough job market, it is smart to get the process down to an exact science. Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume. However, easier doesn't always mean better. In fact, resumes have gotten longer - in some cases, three pages and beyond. Do PR people have more responsibilities? Or, are word processing programs making it easier, faster and cheaper to write and distribute lengthy resumes? Or, are long-resume writers likely to be long-winded in person?

PR Salaries & Hourly Billing Rates are Flat in 2006

2006 was a good year for the economy and the public relations business in general. Companies of all sizes reported steady revenue growth and respectable profit margins. From our executive search perspective, we have seen more foreign companies and PR firms commit to a New York presence than ever before. And yes, just about everyone who sought a PR job had found one in 2006. This trend seems to be continuing through the start of 2007.