More Bang For Your Press Release Buck

How using free press release distribution sites can act as a large pay-per-click ad.

The Web's Press Releases Paradox

Search Engines love text, the more the better, they do not really prize images. People do not read anymore, the less the better, they favor images. Leave the fancy writing alone! So what?

How To Write A Press Release (A Powerful Sales Tool)

Press Releases are powerful sales tools. They can drive customers to your product by the droves. They are not hard to write and anyone can learn to write effective releases easily.

Secrets to Running a Successful Carwash Fundraiser

A car wash fundraiser might seem like a simple thing to organize. What do you need besides a hose, a couple of buckets, soap, water, some towels and volunteers? This might be fine to raise a few hundred dollars.

Question: Do You Control Your Unit's PR?

As a manager, there could be a lot missing from your control and oversight of the public relations function in your unit.

Managers: Your PR in the Strike Zone?

Fortunately for all concerned managers, when you take proper control of the public relations being performed on your behalf, the PR program tends to move into the right strike zone and away from dependence on communications tactics.

Press Release Primer - Are You Ready to Grab Some Attention?

Create a media buzz using press releases. If you come up with a great story targeting the media with hook headlines and a quick hitting style; the results can be amazing.

Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

When Does PR Help Managers Manage?

This approach to public relations delivers the best PR has to offer, public relations designed to do something meaningful about the behaviors of those important outside audiences that most affect the unit you manage.

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

Changing Business: More Media Covering Fewer Stories

The relationship between the business press and the institutions they cover is being redefined as increasing numbers of news media outlets are thinning out the audience – and reducing the number of journalists each outlet can afford to have.

Communications Considerations for IPO Companies

Six critical reality checks to keep in mind when taking the company public.

Build a Better Online Press Kit

Online press kits are becoming more and more popular, however just having one does mean it will be effective. Here are some do's and don'ts to building a better online press kit.