The Magnificent Power of the Press Release

Provides an insight into the process of the designing and writing of newsworthy, easy-to-read and informative copywriting and explains several useful tips on how to write efficient press release service and improving press release services.

Gear Up for the New Year With Free Publicity

If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.

24 Killer Press Release Secrets

Great tips on maximizing the impact of your press releases!

Are You Making These PR Mistakes?

Move beyond tactics and you'll be free to use the right public relations to alter the perceptions of your most important outside audiences, leading directly to achieving your managerial objectives.

Incredible Results of Well-Written Press Release

Examines essential principles of the writing and composition of the press releases and provides an insight into the main steps of this process.

The Web's Press Releases Paradox

Search Engines love text, the more the better, they do not really prize images. People do not read anymore, the less the better, they favor images. Leave the fancy writing alone! So what?

How to Get Free Publicity for Your Small Business

Every business can benefit from the right publicity. Unfortunately, public relations firms can be costly. You can take matters into your own hands, however, by generating your own free publicity.

Public Relations

As public relations is an inexact science, it is difficult to document results. However, it is commonly known that editorial information has, by far, more credibility and impact than paid-for ads. Printed matter in a periodical implies that the periodical endorses the issue being referred to in the article.

5 - Ways To Turn Publicity Nightmares Into Advantages

Mistakes happen. Every person, company, organization, or government, will one day face the reality of having made a bone-head mistake, that requires you to handle the problem with the public and the press. Unfortunately, most mistakes are not addressed properly... which leads to even more problems, regulatory intervention, lawsuites, or just plain embarrassment for your lack of planning or incompetence. Here are five simple tactics that anyone can (and should) use to make the best out of a bad situation...

PR Performance You Should Expect

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

Effective Press Release Distribution is Key to Spreading the Word

Recent press releases announcing new products, services, business relationships and other announcements. Press releases with news and important business deals. Get the information you need BEFORE it hits the newspapers! Advanced Press Releases...

What Managers Should Know About PR

Managers, be aware that your PR effort must demand more than special events, press releases and talk show tactics if you are to receive the best public relations has to offer, and the quality public relations you deserve.

Managers and PR: Don't Just Settle

Attn: business, non-profit, government agency and association managers: Are you doing something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage?