Gift Guide Marketing, Not Just Holidays Anymore

Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides are thought of as just a holiday phenomena, gift guides happen year round. If you aren’t taking advantage of this form of marketing then you are probably missing out on some great opportunities.

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

(Part 2) of a continuing mini series: Article discusses the TOP-31 and other media markets, general communication strategies and some tips. An important building block in the series.

How to Excel at a Televised Interview

Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicity's outcome can spin in any direction - and it all depends on the show's viewers. Winning an audience is not just about being entertaining or informative. The guest needs to establish a bond with the host, the audience and the viewers. The situation is largely psychological.

What Makes A Good, Newsworthy Story?

We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story?

Ten Tips To Clear Search Engines of Negative Press

If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.

What Makes Web Press Releases Different from Traditional Ones?

If you're newly initiated into the Web marketing world, you may wonder about internet PR. Why do you need it? How are Web press releases different than the traditional ones you learned to write in Journalism class?

How to Write Optimized Press Releases

Niche Website Copywriting and optimized Press Releases - Secrets of your website success.

Why Publicity Dazzles and Why You Might Consider a Publicist

When it comes to promoting your business, there are two stars, marketing and publicity. Here is how marketing and publicity work hand in hand, and why you might consider getting a Publicist for your business.

Free Advertising With Publicity - Part IV

There's little doubt that successful people want to surround themselves with other successful people.

Free Publicity Can Be Recycled

After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity.

Free Publicity-How You Can Get It

If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done.

The 21 Storylines Even The Most Cynical Media Will Love (part three)

What storylines do you use to hook the media to build your business and brand? If your engagement with the media were a boat, what boat would you use to float your ideas? Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging. Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach. Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:

Healthcare Communications Set To Take Off

After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t jump into the bandwagon quickly are likely to miss the speeding bus completely.