How to Write a Press Release

Learn the steps to creating an effective press release that drums up publicity for your business.

Five Steps to Build Publicity For Your Company

PR can propel your business into the spotlight. In fact, today’s most successful companies use PR to get the word out, reach potential customers and impact the bottom line. How do they do it? To get on the fast track, try these five tips to building a powerful PR program.

Jump-Start Your PR Know-How and Results in Short Order for the New Year

Jump-Start Your PR Know-How and Results in Short Order in the New Year, Plus Tips on Blogging and Getting Oprah’s Attention From Experts Who Know the Score It’s a brand new year. You’ve got a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing so, you can get known, build buzz, earn credibility, and generate a path of qualified leads to your door. What growing business doesn’t want more of all of that? Here's how.

Business Development Tips For Public Relations Business: What You Need To Know

Importance of Public Relations Business: A public relations business has become a requirement for the success of any kind of media firm, marketing and communication professionals, advertising decision makers, and brand managers.

Smart Media Communications; Part 1 Introduction

This is introductory article is the first in a mini series showing you how to understand the media markets, how to write press releases, how to get interviews and how to perform a national radio talk tour from the comfort of your home. If you need publicity, this is the series to keep your eyes on...

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

(Part 2) of a continuing mini series: Article discusses the TOP-31 and other media markets, general communication strategies and some tips. An important building block in the series.

Smart Media Communications; Part 3 - How To Write A Press Release And More

(Part 3) of a continuing mini series: Article provides experienced perspective into press release writing including important questions you should ask yourself. Touches on media kits, follow up techniques and source for free online wire distribution service.

Living In A Disruptive Age-Public Relations In A Rapidly Changing Era (The India Story)

Indeed, these are wonderful times we live in. I prefer to call this the Disruptive Age - an age where almost anything, anyone (and not to mention, any country) can disrupt even century old concepts, beliefs and businesses. An era where the old gives way to the new with ease, a time when anything is possible!

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

The Importance of Public Relations and Crisis Management Planning To Your Business

Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis management aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Custom Web Site Design Quick Point

Basic Idea on how to choose a custom website design company and what to briefly ask when looking.

Your Image Makes a Difference

What people perceive when they see your business becomes their reality of what your business is. Be careful to always portray an image of what you want your customers to feel when they see your image.

Media Training: Interview Success in 9 Steps

Are you prepared if the news media want to interview you? Here are 9 steps any spokesperson can follow to get great press coverage and to establish yourself as a valued news source.