Presentation: Five Mistakes That Lead To Over Selling And Losing the Sale

Read the five top mistakes people make when giving a sales presentation.

Nine Ways to Put Your Best Foot Forward at a Trade Show

Exhibiting at a trade show can be an excellent way for new companies to attract business. However, having a successful trade show experience takes a lot of preparation. With so many booths to visit, trade show visitors don’t often linger at one booth—unless you give them a good reason to.

Marketing and Sales in A Presentation

When giving a presentation you are engaged in both a marketing and sales activity.

Warming Up for the Stadium Pitch

Imagine standing on the field of a stadium packed with 100,000 people. Every one of them is a potential customer, and in front of you a microphone waits. Your task is to deliver your sales pitch to every single person there. As you reach for the microphone, the murmurs subside. The stadium is silent. The vast field and towering stadium consume you like a hollowed crater. You wonder if your nerves will be heard in the echo of your words.

Licensing: Help To Grow Existing Product Lines

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors.

Get Rid of Non-Creative Health Presentations! Next Time Try Using a Metaphor or Simile

You can add creative juices to a health presentation by using a metaphor or simile. This technique will go beyond the standard template often used by health professionals talking to lay audiences.

Seven Great Networking Tips for Trade Shows

Trade shows require a lot of effort, preparation, and investment. If you're planning on going to a trade show, it's important to get the most out of it possible. And you won't do it by being a wallflower.

2007 Thoughts on Small Business Image and Presentation

Image is everything in a small business and will you make that first impression in your business presentation can make the difference. Whether we like to admit it or not people have certain prejudices about what they see and they tend to make split-second judgments when stereotyping. It is the same way in personal relationships as it is when a customer approaches your business; that first impression is something you will never have a second chance to make.

Like a brick wrapped in velvet - designing a conference presentation (or most other kinds too!)

How you design your presentation is at least as important as how you deliver it. There's a lot of help on delivery online, but not so much on design. This article is a step in the right direction.

Simple is Powerful

Do you know that an average audience only remembers a fraction of the information presented after one week? This base line information is typically the emotion of the speaker and a few key points. If the speaker is passionate about what he or she is saying, then the audience will engage with this passion and more easily remember the simple points. Certain members of a speaker's audience will take action from the program because the simple, yet powerful messages will resonate (vibrate on the same frequency) with them. Understand that the simple messages are the most powerful.

When Less is Certainly More

The more that the simple shapes of the triangle, circle and square are used in a photograph, the more powerful the photograph becomes. This same logic applies to successful business presentations. The more focused and simple the message, the greater chance the audience has of remembering the message and taking action.

Engaging Your Audience: Successful Techniques For Your Workshop

When you feel the anxiety, engage your audience. Getting them participating will help calm you down and establish your mastery of the material. My art workshops are designed to engage.

Top Three Things Speakers You Can Learn From Stand-Up Comedians

Starting your presentation off with a joke can be a good way to grab your audience’s attention. But there are three other really good lessons you can learn from stand-up comedians to make every talk, lecture, pitch, or presentation more entertaining, motivating, and memorable.