Is The Car You Drive Costing You Opportunities To Increase Sales?

Does your car cost you sales and potentially reveal your core values? Read how the belief in American made cars strengthened the relationship between the buyer and the seller.

Eight Overlooked Ways To Hire Sales Winners

This article has great ideas, that don't break the bank, for how to hire sales winners.

The Process of Trust: How to Sell More High Ticket Products and Services

In any sale, the buyer's caution flag goes up at every point of the sale. Why? It's the fear of risk. How do you overcome that natural aversion to risk? By incrementally building trust every step of the way. In this article the author shows us how...

Direct Mail Sales Letters

Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you've no right to expect that your recipient will indeed read your letter, much less open it.

Power of Upselling

The customer has handed you her credit card. She's in a buying mood. She's hot for your product. This is the best time to make her another offer to increase store revenue and personal commissions. A couple of upsells each day and you could bring in a few hundred extra dollars.

The Most Important Brand - You

What are you selling? Who is your biggest competitor? The answer is YOU!

Learn, Grow - Or Die

Learning never ends. It doesn't end when we graduate high school. It doesn't end when we graduate college. If we are Sales Professionals (and if you are reading this post I hope that you are) the learning process should never end.

Learning to Speak the Customer's Language

It may be easy to subconsciously lump customers who sound alike into similar categories, assuming they all need the same thing. Realize that each customer is unique and try to understand the distinctive concerns and needs of that customer.

5 Tips To Make Cold Calling Easier

Everyone knows that as a sales person, it is not your intent to annoy and disturb the people that you call (although it may seem that way at times). You are just trying to make a living. So to help you out here are 5 tips to make cold calling easier for you.

An Inside Job

Sales, no matter what kind it is, products, ideas or services, is all about the other person whom you are trying to persuade. It's not about you; it's 100% about being interested enough in them and their problems to want to help them solve them. As cruel as it may sound, most people really don't give a hoot about who you are and what you may have...

Generating and Converting Qualified Leads Through Your Website

Generating an Internet lead is only half the battle. Many companies drop the ball after driving traffic to their site. Here's how you can get the most out of that traffic.

How To Gain The Confidence Of Your Clients

Imagine, you just started your new job as a sales assistant. You know nothing about sales and techniques and you have been figuratively been 'Thrown in the deep end'.

Writing the Ultimate Sales Letter Without Fear

Hard selling salespersons can be difficult to deal with: they can cajole you into buying a product or purchasing a service; they can drain your wallet with a few magic tricks up their marketing sleeves, and they can walk away with your money while you are left with a product or service you are not quite sure how to use, or why you should have it in the first place.