When It's DUH? Time at Trade Show - 3 Little Words Save the Day

Think you’re ready for the show? Maybe. But now you’re standing in the booth and it’s Duh? time. You can rattle off the features and benefits, but what does the person standing in front of you want to really know?

SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows

YIKES - There you are with great sales resistance, which you could overcome if you knew what to do. This fellow is asking for you to give up client info – and you don’t know what your client will say.

Drop Discounts and Earn Top Dollar

1,027 Words. Abstract: Another name for discount is pure profit. Employ these four techniques to reduce discounting pressure and wring every dollar you deserve out of your next sale.

Promoting Your Private Label at Industry Trade Shows

Learn about clothing trade shows you MUST attend to promote your private label clothing company.

How to Turn Prospects into Credit Approved Customers

There are powerful strategies that business owners can use to dramatically improve their sales, income and bottom line.

How to Make More Money Extending Credit

Easy, quick and painless. If your Credit policy is flowing smoothly, it is probably all of these. “Become the Squeaky Wheel,” a new book written by a leader in the debt collection industry, Michelle Dunn, explains that Credit policies are a must for any business. Her book will give you the tools you need to collect more money and prevent bad debt in the future.

How Important is a Credit Policy?

“Know your customers”. Every business owner knows how important it is to keep your customers happy and coming back for more.

Is Sponsorship Right for My Company?

How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line? Absolutely...

Sales Commission - What Return Should You Expect On Your Sales Compensation Investment?

This article answers the following questions: How do most companies look at return on investment (ROI) for their sales compensation expense? What portion of sales compensation expense do companies allocate to managing existing accounts versus pursuing new accounts? Do most companies expect their salespeople to generate new, additional gross profit each year that is equal to or greater than their compensation?

Converting Your Website Leads to Sales

Learn how to convert your website leads to paying customers.

Create Events to Gain Customers

Creating a smooth registration system is one of the keys to providing a successful event. You can capture attendee information and offer further services if you do it right.

The Traits of Great Sales Leaders

The key to sales performance is the quality of an organization’s salespeople. That includes, and starts with, having a great sales leader. But, what makes a great sales leader? There isn’t a single extraordinary defining characteristic. But, there are common traits and practices.

Are You Worth Another $100,000 per Year?

Equation Research recently published data indicating that the difference in income between Top Salespeople and Low Performing Salespeople is nearly $100,000 a year! Where do you fit in?