How to Write Emails That Get Opened and Read

This article looks at how to get your emails opened and read. It tells you what to avoid in the subject line so your email evades the spam filters. It also tells you what to include to give your email a better chance of being opened.

Is Email A Handshake Instead of a Kiss?

Choose your sales tools carefully; very, very carefully. This especially applies when someone sends you an inquiry via email and she requests a conversation.

Starbucks is Being Sued for $114 Million for Faulty Email Campaign

Lawsuits in America have now gone too far. This one tops them all and is more ridiculous than the McDonald’s lawsuit that awarded $2.9 million to an 81-year-old woman scalded by McDonald's coffee. Wow, I didn’t know coffee was supposed to be hot - come on now!

Double Opt-in is fine, but DOUBLE OPT-OUT?! Geeesh-

This is a fairly new trend in email marketing called “double opt-out”. And it is being increasingly used by overly aggressive email marketers and borderline spammers.

Avoiding E-mail Filters – 11 Tips for E-Newsletter Success

You use your e-news and email campaigns to spearhead fundraising campaigns or drive recipients to register for an upcoming program, and you count on reaching those readers. But beware. Filters are having an adverse impact on your organization's e-newsletter and email campaign distribution, whether you know it or not. Here are 11 tips to help you avoid email filters to increase your delivery success rate.

Selecting the Best E-News Service Provider for your Nonprofit

Here are helpful guidelines to aid your vendor selection process for distributin of your nonprofit's e-newsletter. Such services are easy to use and quite inexpensive, and these tips will ensure you make the right choice.

Viral Marketing - What Is It At All?

Now what the guys at Hotmail did(before they sold themselves to Microsoft)was that they used to offer free mails service to people(at that time even the concept of free email was relatively new)and would advertise its free service in the footers of the mails sent from person to person(something like, Click here to get you FREE Hotmail account)

The Law Of 200 And How It Can Work For You

Ever heard of the law of 200? It's a sales/marketing rule-of-thumb that we all know about 200 people on a first name basis. This is a powerful concept that can be applied to a simple email message to help promote your site and/or your offer:

21st Century Email Marketing

How to use feeds and blogs to enhance marketing and advertising effectiveness, and the impact of these techniques on sales.

Marketing By Email - Get Personal And Avoid Failure

Marketing by email is an extremely competitive medium, especially in view of the mountains of spam cluttering email accounts around the globe. Learn to use three crucial fields properly in your email program to make you stand out and get noticed.

Internet Scams

With all of the junk mail that we all receive on a daily basis a good portion of them have to be scams. Here's one I got today...

Advanced E-mail Marketing Tips

How to Write your follow-up messages that will easily bypass spam blockers and be read by your subscribers.

Email Marketing - Are You Using Articles To Drive Your Email Marketing

Sound crazy? Prove me wrong!!