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Are Reciprocal Links Worth the Effort?
As with almost any question, the answer is both yes and no. However, before be begin the debate, it is helpful to understand clearly what is meant by reciprocal links. Put simply, when two people have their own websites, and they mutually agree to place links on each other's websites, on a reciprocal basis, so as to direct the search engines and, consequently, traffic from one to the other, we say we have reciprocal links. In practice, however, the exercise is not all that simple. A lot of effort and time and sometimes money may have to be spent.
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