A Good Logo Design: Recipe For A Successful Business

A good logo design helps customers to easily identify a business and its products. It opens up the window to the communication between a brand and its customers.

Defining Online Branding – Part 3

There are ways and means to become a world-renowned brand! The Web is your scene too!

The 3 Main Problems with Branding

Branding problems really boil down to three main scenarios. Companies that learn to overcome these challenges and be authentic with branding will gain a competitive advantage.

Leave Stale Behind - Great Logo Design

Searching for just the right idea to make your business logo design an immediate hit? Avoid common distractions and focus on building a stellar brand image with these helpful tips to bring that shiny new logo to light.

What Does Your Brand Smell Like

Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour. In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.

Silver Bullets to Getting Consumers to Remember Your Brand

The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.

Apple Gets Sued Over The iPhone

There may very well be other products out there labeled iPhone, but Apple has made the biggest splash with theirs. They shouldn't be surprised that they are targeted by Cisco. What surprised me is that Apple went ahead with the unveiling while the name was still unsecured.

How Promotional Items Can Boost Sales

Promotional items are effective in boosting sales by increasing brand and company awareness. For example, imagine a small notepad with 25 pages. Each page has your logo imprinted on it. At a cost of 50 cents, that is 25 impressions at 2 cents an impression. Now, if that page gets passed on to someone else, the number of impressions increases and the cost per impression therefore decreases. This can be a very cost effective means of advertising and promoting your business, provided it is done correctly.

Positioning Strategies For Real Estate Agents

Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how.

How To Unlock the Door to Your Brands Success

Your business is special, but often the infrastructure of successful businesses are very similar. Read on to find out why the inner workings of your business isn't as different as you think.

Logos: Price, Process and Pitfalls

How much does a logo cost? How long does it take? What's the difference between a logo and a brand identity? What else should I know before hiring a designer? If you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one.

Personal Brand - Plump Up Your Identity

Is your identity a bit dusty, needing some polish and shine to pump it up? Let's shine it up for a bright new season of publicity and getting noticed. Brand effective recognition improves your prosperity and maximizes your business achievements.

Brand Match And Brand Usage - Can't Hurt If They Use The Product

Branding and the celebrity endorser and how it can make or break your business. Always keep in mind that this is all about business so don't get awed by the celebrity. You are the boss at all times and that should be made clear from the first contact with the celebrity. Branding should be fun and profitable.