Looks Matter: For You and Your Marketing

You're running your own business and you're on a budget. You need a logo and business cards. You need a website and a brochure. Should you do it all yourself? Or should you get help? Keep in mind that looks matter when it comes to your business image. And while it's easy enough to do it all yourself these days, sometimes just because you can, doesn't mean you should.

Company Logo-The Cornerstone Of Your Brand

Logo design is the illustration of the business. A company logo speaks volumes about who you are and what you do. A good company logo design can prove to be the ideal solution to the brand building process.

What To Know When Designing Your Small Business Logo

We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.

Protecting A Logo: One Key to Branding Success

Logos play an important part in marketing and brand recognition. Companies often invest a lot of capital developing a flashy or eye-catching logo in order to build strong brand recognition. However, companies, especially small businesses, may sometimes overlook the importance of protecting their logos through the trademark registration process.

How to Escape the Normality Trap

Nobody notices normal. Not anymore, at least. Here are the three reasons why...

Defining Online Branding – Part 3

There are ways and means to become a world-renowned brand! The Web is your scene too!

Defining Online Branding - Part 4 - Color Psychology

Color drives emotions and emotions are the most important factor in decision-making.

Determining If Using A Celebrity Is In Your Company’s Best Interest

Celebrity Endorsers: Unlock never before revealed secrets about how you can immediately, inexpensively, easily, and with zero risk, secure top line celebrities for a fraction of what they normally charge.

Quick Tips For Creating An Effective Business Logo

What you need to know before developing an effective brand identity. Don't begin your branding campaign blindly. Branding is much more than just a thoughtful logo or slogan. It's more than just a unique color scheme. There are steps that need to be taken in order to start your successful brand image.

Minding Your Own Brand: Do You Come Here Often?

Developing a long-term customer relationship is very similar to dating. So, don't let your marketing effort be another tacky pick-up line.

Minding Your Own Brand: Daddy, What Do You Do At Work?

One morning at breakfast, my four-year-old son made me realize that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to.

Checking Your Celebrity Values Index

Just a short and powerful way to check to see that your celebrity endorser meets the needs of your company. It's always better to be safe rather than sorry.

Brand Your Business: Power Image Marketing Imprints Recognition in the Mind

Developing a power-image to identify your business creates memorable recognition in the minds of your clients. It brings them back to do business with you because they remember you. What have you done recently to make your business memorable? Try a brand?