Sleight of Brand

Using another brand to help you with your own works extremely well in most cases. Some companies even buy others just for the brand name. Just think of all the possibilities.

Web Branding: Nobody's Perfect – and That's Good

Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.

Make Your Company Logo The Perfect Brand Ambassador

Building a brand identity is both a marketing and financial concept. A good company logo design is the first step to your brand building process. It should be able to convey the organizations message to its target audience.

Branding Consultants

Branding consultants provide various strategies and ideas that help your business and branding become more effective. Branding consultants develop brand communication techniques and brand identity. These consultants offer branding of products according to the needs. They analyze your brand which includes its value and identity. Branding consultants give a better idea and strategy to improve branding of product.

Corporate Identity Colors

This article is about understanding the meaning of colors when designing corporate identities. Knowing the difference in the use of colors will help give a company its personality that is recognizable by customers.

Company Logo-The Cornerstone Of Your Brand

Logo design is the illustration of the business. A company logo speaks volumes about who you are and what you do. A good company logo design can prove to be the ideal solution to the brand building process.

Branding-The Emperors New Clothe-Part I

Branding is absolutely vital for a company to flourish in any market. Or is it? This first article discusses branding and how it is born.

The 3 Main Problems with Branding

Branding problems really boil down to three main scenarios. Companies that learn to overcome these challenges and be authentic with branding will gain a competitive advantage.

Famous Corporate Name Sell-Outs

Sometimes people can buy out a name when they buy out a smaller company which has a single product or range of products that are very well known. An example of this is the Macromedia buy out by Adobe where the products retained their original names to retain consumer identification.

Comparing Branding To The Accounting Principle Of Goodwill

Branding is very similar to the accounting principle of Goodwill.

The Best Branding Strategy: Make a Real Connection

In a world where no one has time to carefully weigh all available brand options and it's increasingly difficult to tell one product or service from another, it’s important for brands to make a real connection with their audiences, a shorthand to help customers sort through the maze. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships.

7 Great Reasons To Get A Company Logo

Creating a positive business identity. A company logo can be an invaluable marketing tool if created and used correctly. The logo is a memorable and meaningful representation of your company. It is important that you do not just blow off the design of your company logo. Hiring a professional design firm is well worth the money. Read these benefits of having a logo with superior design and you'll see why.

Making Sure the Celebrity Will Be the Right Fit for Your Audience

Chapter 2 of 14 of this ebook written especially for the company thinking about hiring a celebrity endorser. It's not the right fit for all businesses but for many it is. Explore with us as we talk about what works and what doesn't work.