Brand Marketing - How Do You Want Your Business Name and Logo Appear?

As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business. Consistent and correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up with graphic standards.

Do You Feel You've Hired the Right Graphic Designer for Your Small Business? Here are 5 Indicators

The big challenge for business owners is how to evaluate if they’ve made a good choice when it comes to hiring a designer – how can they tell if they’ve picked up a gold nugget or a lump of coal. I am going to share with you 5 quick things you’ll eventually think and feel that indicate you made the right choice in hiring your designer.

Promoting Your Customer as a Brand Strategy

Promote your customers through your brand. If you put on a special event such as a seminar, make sure you include your current customers and have them invite their customers.

Worksheets to Determine Your Brand

Conduct customer surveys to find out how the customer views you and your company. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.

Successful Brand Name Advertising In The Philippines

If there is one company in the Philippines today that understands the importance and value of brand names is Jollibee. A brand name creates a perception in the customers mind that becomes very strong, and no one understands this more than our countries number one fast food chain.

Web Branding: Nobody's Perfect – and That's Good

Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.

How Your Company Benefit From Private Labeling Beef Jerky

Recent research from Daymon Worldwide Forum indicates that 85 percent of private label buyers agree that store brands of private label beef jerky offer a fine alternative to national brands and 59 percent of consumers agree that they are just as good.

What To Know When Designing Your Small Business Logo

We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.

Brand Awareness Basics

A business of any size can employ branding strategies to improve their bottom line.

Creativity Creates Real Wealth

The guy who dares to be different. The bigger you get, the harder to manoeuvre. Customers are entitled to a little theater.

Professional Logo Design: The Foundation To A Powerful Brand

A good logo design is essential for the growth of a brand and its subsequent contribution to the success and prosperity of a business. The article elaborates the importance of a logo in the making of a powerful brand.

Corporate Branding: A High Priority For All Companies

A recognizable look is the key to the success of many small and large-scale businesses. The company logo is the primary symbol that identifies business from its competitors.

The Personality of an Event Venue

A successful event venue has a defined 'personality' and ably addresses a need or void within its space. A branding process is vital, especially when establishing new conference space.