Husband and Wife Duo Make Vodka Sensations

Husband and Wife Create Vodka Company

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Why Faceless Technology Requires More Contact

There are only a few ways to make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand mail.

Which Comes First, Branding or Marketing?

At one point or another we've all fallen prey to opportunities we want to pursue but not knowing where to start first, we find ourselves unable to move in any direction. Learn how to get out of gridlock and and get moving into action.

What The Holidays Teach Us About Branding

If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.

Logo Designing Tips: Win your Customers - Beat Your Competitors

Good business logos add to the face value of a company that gradually has a positive effect on the brand that in turn, influences the decisions of its potential investors, customers and the competitors. The article provides 5 tips to an effective logo design.

Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision. By its very nature a viral project must be unlike anything that has been done before.

Designing Your Tradeshow Display on a Budget

Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible.

Why Do You Need A Brand Agency?

The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the money you have available to support it. So the greatest single value to be gained from a branding agency is the best brand positioning and communications that your product or service can support on a sustainable basis. Both you and your competitors have a marketing budget. Your advertising and media agencies are there to make your money work as hard as it can. They can choose different media, or schedule the media differently, or have different advertising and packaging. But no matter how hard they try, their ability to increase the power of your marketing investment is limited. This is because it is your brand that will most determine whether your prospect will choose your product or that of your competitor. In a nutshell. You need a brand agency. It is your best way toward making sure you get the most bang out of your marketing buck!

How To Build A Global Brand

The Global Brand enables organizations to take advantage of economies of scale with regard to marketing investments. The Global Brand is much more difficult to develop. A Global Brand Positioning architecture has four layers. it also has uniform brand name and graphics across all countries. However, the execution of brand communication in each country must take advantage of local idioms and situations to maximize local relevance of the global brand positioning.

Restaurant Uniforms to Build Your Brand

Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. A smart waiter uniform creates brand awareness with or without imprint.

Defining Your Brand

Branding and keeping up with the brand is a lot of hard work. It means keeping on top of all communications to customers, making sure that service is top notch, and bending over backwards to keep a good name for yourself.

2007 and The Power of Presence and Brand Marketing in the 21st Century

What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.