Approaching The Right Company Logo Design Firm: A Vital Step To Promote Your Business

Business owners need to keep certain things in mind while hiring the services of a company logo design firm. With these guidelines in mind, an entrepreneur can avoid the extra burden that would, otherwise, have befallen him.

Marketing Masturbation: Branding Not to Win

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.

Advantages of a Branded House or a House of Brands

Generally speaking, creating a branded house is a more efficient model than being a house-of-brands because it allows for a more cost effective means for new product launches and brand extensions. However, executing the house of brands strategy successfully requires uncommon diligence and hard work. Both of these are scarce — and therefore very valuable. It is just plain easier to launch individual brands or to try to differentiate your “branded house” by the table stakes of your category because all these require is an understanding of yourself — not an anthropological understanding of your most coveted prospects.

Promote your Business with the Right Logo!

A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies.

Rebranding Nigeria's Cities

A conceptual gap still exists in the understanding of the principles and practices of place branding amongst Nigeria's many state and local government officials. Despite the efforts at the centre to promote this novel concept that has been described by branding professionals as one of the fastest growing knowledge sectors in global branding and marketing, it appears that place branding is largely only linked and associated with the various activities embarked upon by the federal government, aimed at improving Nigeria's image in the international community, and to position her as a good destination for tourism and investment in sub-saharan Africa.

Parity Busters

Learn how to ensure that your competition is constantly playing catch-up and never succeeds.

Naming Your Start-up: Simple Do's and Don’ts

The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, let’s look at the most important reason to pick just the right name for your business.

Why Faceless Technology Requires More Contact

There are only a few ways to make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand mail.

Why You Need A Website Gestalt

'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.

Authenticity: Your Advantage Over the Big Guys

How small business can compete with the big guys by leveraging their magic bullet: authenticity.

Developing A Brand

It is the customer, the king, who will come to a decision to buy or not. So a brand followed by others for its survival. The qualities of the company, its uniqueness will turn into the most important aspect in creating the alternative between one company and its products and another. Branding now has turned into more significant than ever before.

Let the Gimmicks Go

Why do gimmicks give the wrong impression?

Bringing Your Brand Into Focus

Developing an effective brand strategy will give you credibility. It will make you more attractive to customers, and if you do it right, you will knock out all your competitors with the least effort on your part. Focusing on your brand is an essential part of marketing. You can’t win without your brand.