XING

Xhanging a brand name requires a lot of energy. OpenBC, the networking company, has taken mayor this step to change their (brand) name. From now on, they are called XING.

The Beckham's Brand Developement - Where next?

Beckham's brand development? Where can they go next?

Five Myths That Effect The Decision To Just Do It!

Article looks at 5 reasons people will benefit from working with a Specialist.

Your Recipe for Brand Success, Part I

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most.

Product Differentiation? Hardly

Product differentiation is more than a fancy title or a nickname of an accepted process. True product differentiation is doing something better or providing greater quality, but some companies obviously believe nicknames are enough to create differentation.

Marketing Masturbation: Branding Not to Win

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.

Can a Small Business Be A Big Brand?

Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Here are some tips for making a small company a big brand.

Create a Market Position for Your Medical Practice

Maintain and grow patient base by carving out a unique brand for your medical practice. This article is useful to medical practices to define their communications strategies.

Branding Your Business

You don't need to be a big corporation to make a brand for yourself, here's all you need to know about branding.

3-Steps to Creating Brand WOW on the Internet

I am a huge proponent of using the Internet (without neglecting offline strategies) to grow your business outside of your zip code while driving local business to a place they can learn more about connecting with you. Let me take you through some brand building basics that give you WOW power online.

Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them

If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

How Does Your Company Name Affect the Relationship You Have With Customers?

Why should a company name matter?

Marketing is Dead- Long Live the Brand

Marketing is an outdated function based on that old producer-driven mentality. Rise to the new economic order. Recognize that Brand is the crux of your business, and reorganize your company to take advantage of the synergies of the new economic order. In order to ensure that there is no waste in your investment for growth, you must integrate all the Brand-building and brand-consolidation sub-functions under a single management function, one that is broader than the Marketing function, one that includes several sub-functions that were hitherto not regarded as Marketing sub-functions.