The Un-Branding of the New York Times

The New York Times was once the epitome of an advanced civilizations newspaper and yet today they have lost much of their luster. So many things have happened that have tarnished its once strong brand for truthful journalism. It seems the cheating that goes on in High School and college with plagiarism and cheating on tests has indeed permeated the journalistic ethics of the once great New York Times.

B2B Small Business Product and Service Content Branding

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

Branding Strength...Oh, So You Want Me To Ship It To the Manufacturer?

Is your brand strong enough to overcome the foibles of one of your employees. If your customers are strongly engaged with your brand, you can survive the unexpected. This will tell you why training at all levels of your organization is important.

The People are the Brand

While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor's food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor's logo. What kind of message does that send?

What Makes Great Brand Communications?

The benchmark and litmus test for great branding- but summarised in a few paragraphs. Easy to understand and to the point. An agency should bring this answer to the table if asked what results they should deliver.

The Beckham's Brand Developement - Where next?

Beckham's brand development? Where can they go next?

Baileys

Baileys is one of the most popular brands existing. Not many people know that the same company produces Baileys Cream, Guiness and Smirnoff. In this article we will take a closer look at the company and at the market it operates in.

Advantages of a Branded House or a House of Brands

Generally speaking, creating a branded house is a more efficient model than being a house-of-brands because it allows for a more cost effective means for new product launches and brand extensions. However, executing the house of brands strategy successfully requires uncommon diligence and hard work. Both of these are scarce — and therefore very valuable. It is just plain easier to launch individual brands or to try to differentiate your “branded house” by the table stakes of your category because all these require is an understanding of yourself — not an anthropological understanding of your most coveted prospects.

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

Just Another Face in the Crowd?

Are you contributing to ad clutter in your advertising?

Acquiring Quality Logos - Logo Design Guru

Quality logos are the foundation of marketing and promotional techniques for business. Among the characteristics associated with high quality logo design are uncluttered images and text, and minimal colors. The McDonald’s logo, “Golden Arches”, is a great example of an uncluttered logo that is simple, effective and widely recognized. Size is another characteristic which underlines the quality of a logo. Big or small, a quality logo has a matching background and distinct texture. The logo is included on all promotional material including business letterhead, presentation boxes, billboards and brochures.

Famous Swedish Brand Names

An insider's view of Swedish Brand Names