Political Correctness is the Enemy of Brands

Political correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should see the brand and not be aware of the message. When they see the brand, they should see themselves and not all of the product attributes.

HELLO My Name is INTERVIEW

Benjamin Bach chats with Scott Ginsberg about the past few years wearing a nametage 24/7, launching a writing and speaking career, and being a young entrepreneur.

Advertising and Visualizing Your Stance on Customer Service and Care

Is your company better than the competition? Do you provide lower prices to the customer? Does your company have much better customer service than that of your competitors? Do you and your employees really care about the customer and want them to know this? Your advertising needs to alert your customer in a way, which they can easily understand that you are better than your competition.

The Branding of a Beach and Tourist Destination

There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.

Promote Your Business With The Right Logo

Logos mirror the vision and objectives of any enterprise. In short, they display what a company or a business enterprise has to offer. A brand identity today, logos are very important for the promotion of your business.

B2B Small Business Product and Service Content Branding

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

Top 5 Reasons You Need a Logo

The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo.

Five Myths That Effect The Decision To Just Do It!

Article looks at 5 reasons people will benefit from working with a Specialist.

Sponsorship and Sports – The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...

3 Keys To Creating Your Brand

You will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, and let your unique self shine through!

Decoding The DNA Of The Brand

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).

How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding

Does your nonprofit's name say everything it could? NOW Legal Defense & Education Fund had a 34-year history of positive action, but their target audiences were still confused by their name. In response, the organization’s leadership focused on a name change as the communications strategy most likely to boost its ongoing evolution and outreach to broader audiences. Vice President of Communications, Maureen McFadden details the process that led to the organization’s ultimate success and provides proven tips for any nonprofit considering a name change.

How to Strengthen Your Unique Online Brand

Sure, you can pay web designers, copy writers, and SEO/SEM firms ten of thousands of dollars to do all of this for you. However, at the end of the day, it's your business, not theirs. It's ultimately up to you to be an expert at your own game, business model, product line, and brand!