Can A Website Help Grow Your Brand? - Part 2

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we'll share some key things to consider before designing a site.

How Brands Die

Do Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile?

It’s That Bluey White I Really Like

A light-hearted look at whether all the focus today on branding is overlooking the other marketing tools you should be considering.

Going Loco for Logos

An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.

Brandbuilding with Taglines

Give your target market a shortcut to assist them to know and remember you. A tagline can help you stand out in a cluttered marketplace. Find out the 5 benefits a tagline delivers. See 10 examples of effective taglines. Discover the 5 steps to a new tagline. Then evaluate your new tagline against 8 criteria to see if it's as effective as possible.

HELLO My Name is INTERVIEW

Benjamin Bach chats with Scott Ginsberg about the past few years wearing a nametage 24/7, launching a writing and speaking career, and being a young entrepreneur.

Why The World Loved The Steve Irwin Personal Brand

What was it about Steve Irwin that made his so popular? How did this Aussie bloke with a passion for animals become such a worldwide phenomenon?

Branding Strength...Oh, So You Want Me To Ship It To the Manufacturer?

Is your brand strong enough to overcome the foibles of one of your employees. If your customers are strongly engaged with your brand, you can survive the unexpected. This will tell you why training at all levels of your organization is important.

McDonalds and Brand Development - Where Next?

Where to brand next? Where should mega-brands go? Example for McDonalds.

Brand Promise - Enhance Customer Experience

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Your Recipe for Brand Success, Part II

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most. Part II

Do You Need a Brand

Is a brand really necessary? Yes. Find out what a brand is, and why it's so important to have one.

The Five Key Steps to Naming an Internet Business

Properly naming an online company can make the difference between disaster and success. Discover these five steps for creating internet business names that work!