Beyond Branding

Is a flashy image, a catchy slogan and marketing plan enough to keep clients coming back for more? Are your clients able to see beyond the facade of a business image? Do you want to keep your clients coming back for more?

Get a Logo - Create a Brand

The article describes the need for a company logo and the different types of logo a company can have. It also outlines the need of hiring a professional logo-designing firm.

Certification of Your Profession - A Step in Personal Branding?

Much in business --as on the stock exchange - moves in trends. Not forever thought. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification of professionals is a also trend. Two parties benefit from this certification process.

The Meaninglessness of Ford Motor Company

It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. In short, precepts enable the brand to actually mean something to those it wishes to influence and meaning is what Ford has been lacking for years.

Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?

If you are a self-employed person or small business owner with a website are you engaging me immediately in a compelling dialogue from the moment I find your website? Are YOU so clear on who you are that the whole concept of competition has become a meaningless and arcane concept? If you don't get this you are losing customers. A lot of customers.

The Value of Clothing Labels

The Value of Clothing Labels; the importance of a good quality label and the impact it can have.

What Are Your Marketing Decisions Based On?

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It’s That Bluey White I Really Like

A light-hearted look at whether all the focus today on branding is overlooking the other marketing tools you should be considering.

How To Make Traffic Exchange Programs Work For You!

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? Would you like to find out how to use traffic exchange programs to bring traffic to your website and not spend a dime?

Branding - Defining Yourself

Careful branding, and subsequent strategizing and application, can result in increased sales, more customers and an ability to increase the value and, therefore, the pricing of your products. Successful branding compaigns combine relevancy, consistency and awareness.

Good Logo Design

Logo design has more to it that most people think. To create a great logo you need to follow several steps to ensure a quality design that will build great brand recognition.

Brand Loyalty...Construction or Destruction Through Service and Value

You have the chance to deliver value to your customers at every turn - use it or deminish your brand.

Important Aspects of Surety Bonds

In today’s unstable and unpredictable economic climate, surety bonds are extremely important for company owners who wish to ensure that the legal terms of their closed contracts and agreements are properly respected by all parties involved. The practice of establishing surety bonds dates back hundreds