Making and Inserting an Image in a PayPal Shopping Cart

If you accept PayPal on your website, you should have your logo displayed in the checkout, because some customers may not feel secure when they see an email address and not the store logo, which potentially may cause the store to lose a sale. This article will show you how to make, upload, and insert your image in as little as 5 minutes.

Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You

Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know.

Your Business Bio Length

TJ Walker explains how to craft your business bio and what length is should be.

Building Business - The Old Fashion Way

In today’s global economy everyone is searching for a niche to make more money. We have become so specific about how we do business that we have forgotten how to make money the old fashion way.

How to Create a Perennial Brand

A perennial brand is a brand that lasts for decades through bad and good economic conditions. One of the most well-known perennial brands is Coca-Cola. This soft drink was created in 1886 and started out as a soda fountain drink selling for five cents per glass. Today Coca-Cola has 400 soft drink brands and operates in 200 countries. The revenue in 2005 was 6.4 billion, and $4.7 billion was paid to shareholders.

The Name Game: Part 1

This is part 1 of a three part series that deals with corporate naming. Part 1 deals with whether to conduct naming as an organic initiative or to outsource naming to a third party service provider.

It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help

Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell when you might need marketing and design help? Reading this article is a great place to start.

What Does Your Environment Say About You And Your Business?

Does your physical environment present the image of a successful business or does it look like you're trying to save money? Do your marketing materials present an image that resonates with your target or do your brochures look like you printed them at home? Does this stuff matter?

Branding Or Marketing? Same Or Different?

Brand tools can be a very important part of making your product available to the right people and at the right price. If you have a product then you must know why is going to be your audience.

Effective Online Logo Designs

For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business.

Logo Design: The Priceless Asset For Your Company's Identity

A company logo design is an integral part of the company's identity. The logo design for a company needs to be designed at a professional level that draws customers towards the business and highlight its identity with distinctiveness and strength. The company logo design for the business is the first step to establish its brand.

What's The Value of Your Reputation?

If you have high quality support services and polices, and your employee satisfaction surveys show that your employees are happy, are your customers actually experiencing results that match or exceed your brand promise? Inconsistencies create disjointed experiences for customers who will be constantly adjusting to your company’s different styles, behaviors, standards of performance, and promises. This makes it very difficult to develop a sense of affinity and loyalty with your company.

Building a Unique Brand

Branding is one of the hottest buzzwords in business. But what is it? Branding is basically building consumer trust and offering an expected product or service to generate loyalty. Research shows that customers will be loyal to a brand. Learn how to build your own customer loyal brand.