Promotional Products: Thinking Inside The Box

E-shoppers are not only spending more, but Grau says they're also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat from the 26% seen a decade ago), experienced e-retailers are exploring methods of promoting repeat sales and ensuring customer loyalty.

Do You Need a Professional Logo?

The article elucidates on the importance of having a professional logo and the benefits that a business can get from a company logo.

How To Build A Brand Strategy To Steal Market Share

Market leaders were generally on a deliberate track to build category. In many ways, this is not as true today as it was in the past. Today, only a few market leaders can afford the luxury of simply building categories.

Business Branding for Personal Service Type Companies

Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer.

Improve Your Staffing Agencies Brand Identity

It is vitally important to create a brand identity for your medical staffing agency in order to compete with larger agencies.

Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You

Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know.

The Importance of Image in Business Communications

In the business world, image is everything. What happens if a business website is full of distracting images, out of date information, and copy that is full of spelling and grammatical errors? How do you establish trust with your customers? Through your words.

The Style Guide

The style guide makes it possible that your brand is speaking with one voice even if three different departments located in three different locations are presenting your brand to your customers. In case there is one day a question which cannot be answered by the style guide,

Corporate Internet Branding

The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.

Archie Has a New Groomer

Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.

Repeat Until Memorized

Say it once - it is forgotten. Say it often and it will become memorized.

Educate Your Customer to Make the Sale

Teaching is another way that you can market your business as well as increase your profits. You can educate your customer, or even use teaching as a way to create another product for your business.

Why Nonprofits Need Strong Taglines

The tagline is one of the four vital components of your branding portfolio, along with your nonprofit's logo, overall graphic look and feel, and positioning statement. In this article, I reveal the key to creating a powerful tagline for your nonprofit company.