Change Throwaways to Results Generators

Through the years, promotional items have taken on many names - most not very complimentary. Pay attention to your brand to make your promotional items pay off.

Do You Need A Cool Company Logo Or Would A Stinker Be More Effective?

The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

Company Logo Design: A Must Have Tool for Your Brand Identity

The article explains the importance of establishing a brand identity for a business and how a professionally designed company logo can elevate a business to the next level of success and take an organization head-to-head with larger competitors. It also provides a brief hint on the necessary attributes of a professional company logo.

Define Your Difference To Stand Out and Make Your Business Shine Above The Competition

Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.

Marketing To Teens & Tweens - The Big Payoff

Should businesses market to teens and tweens? This author says absolutely yes. This article explains why.

Do You Need a Professional Logo?

The article elucidates on the importance of having a professional logo and the benefits that a business can get from a company logo.

Making A Good Impression With Business Card and Letterhead

Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool.

Your Business Bio Length

TJ Walker explains how to craft your business bio and what length is should be.

3 Steps to Creating A Knockout Corporate Logo For Dum Dums

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

Fire Branding Customers to Your Business

The idea of fire branding customers comes from my grand daughter, Taylor. I realized that several companies are fire branding their image everyday. All I have to do is see a red and blue swirl and Pepsi comes to mind. A few yellow arches and hamburgers with fries make me hungry. A consistent image is what makes this work for them.

Branding - The Single Most Important Thing

As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand.

Starbucks: Please Don't

There they go again. Starbucks Corp. is on a mission to boost sales of glittery snow globes and other non-coffee items. Been there, done that, and not very well.

What Brand Consistency Can Do For Your Business, and Why You Should Care

Big companies know the power of establishing a consistent, recognizable brand image. Now you probably don't have a business the same size of a Best Buy – doesn't matter, you'll still reap the benefits of keeping your business image and brand consistent.