Termination of Franchise Agreements

Why would any franchisor want to terminate a franchisee who pays royalties into the system, assists the franchisor in extending his brand name and helps the franchise system gain market share, growth and profitability? Indeed all good points to the question; why?

Franchise Agreements; Maintenance, Repair and Appearance of Business Location

Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets.

IT Specialists: Branding Your Company

IT specialists need to find their niches to brand themselves effectively. Hang out with your clients to find under-served niches and dominate it as IT specialists.

The Power of Storytelling to Build a Better Brand

Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.

May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions

Jewelry stores gearing up for ‘May is Gold Month’ promotions get tips on how to best capitalize on promotions for the special event.

Use Your Business Entities to Brand Yourself!

How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to establish your own distinctive brand.

How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work?

Profit By Investing in Your Brand Account

In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing. There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most important marketing technique - branding.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Innovative Industrial Name Plates For Your Brand Establishment

Article about industrial name plates, their utilities in establishing brand image and abilities to withstand intensive conditions and variety of materials used to make such nameplates.

Accentuating Your Business Building

If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If you lease a building you may have to look in the lease to see that there are no restrictions on your signage.

How to Win when you are Outspent

Most of us are outspent. If you want to win market share and you dont have the biggest ad budget in your category there are some strategies that you should consider.