Advertise - Let Your Product Do The Talking

Will Rodgers offers the solution to advertising costs. Improving your product gains ground in many areas, including value enticement purchasing by your repeat customers.

Logo & Branding as a Team

This article introduces the joining of logo and branding. A successful logo builds the beginnings of branding and together they represent your business.

Coloured For Success - Subliminal Messages of Colour

The effect of colour in business communications

Strengthen Your Corporate Brand Image For Optimum Results

People instantly recognize a brand by its company logo design. So enhance the prospects of your business by concentrating on your corporate image.

It's All About the Brand

Branding is a relative unknown term for massage therapists. What is creating a brand? Why should you create a brand? When do you start? How and where do you brand?

Minding Your Own Brand - Is Your Team Ready To Win?

When building their team, companies need to examine how the talent they hire fits the brand culture they wish to build. Instead of just hiring for talent, companies must examine candidates for attitude and team fit.

Minding Your Own Brand - Why Did They Boo Damon and Not Pedro?

You will never find people more loyal, faithful, and passionate about a brand than Red Sox fans. So why don’t most brands induce this level of passion?

Brand Management: Defining Your Brand Position

What does your brand stand for? What do consumers want from a brand and how can your organization deliver that need.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Marketing Your Vision

Marketing your vision is critical to your overall branding to your target market. The vision should be a guiding passionate statement that ties into the core fabric of the company, its products, people and potential clients. There are many examples of strong brand association like Pepsi, McDonalds, GM and Wells Fargo Bank.

Logo - Simple Tool To Make Your Business Stronger

Business logos register an instant recognition with the onlookers, taking it to great heights. So opt for a logo with the right look and feel to lend your business a larger than life image!

Diversify - Diversify - Diversify

Diversifying is no longer a financial term. It can be applied to many avenues. However, it seems so relevant in the fashion world today. Brands are beginning to extend their reach. They are no longer focusing on designing one or two kinds of items. The mission of many brands is to become a lifestyle brand.

Logos - A Thing Of the Past?

Designers seem to be scaling back on the 'in your face' logo bags. There is so much one can do to a bag besides add a handle and a zipper. Designers are stretching their creative muscles and reaching for individuality.