Nurture Your Brand and Grow More Business

Branding is not a static thing. Perceptions change and with it fortunes. Tend to your brand image and gain even more market share.

Branding in the Face of Mergers and Acquisitions

Don't lose your brand identity during a merger or acquisition. Use these tips to maintain a strong brand throughout the process.

Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

7 Steps To Brand Success

Let's be clear from the outset. The road to brand success is not easy. It's true that some people seem to fall upon it by chance and readily make their way from one end to the other. For most of us though, it's a route taken with difficulty and marked by mis-steps and wrong turnings.

Brand Aid: How to Sell Yourself

Branding is as effective for individuals as they are for corporations. We are always selling. You need to make sure your brand is a winning one.

Logo vs Business Identity , Which One is Right for Your Small Business?

Don't get confused into thinking a logo and a business identity are the same - they're not. Small businesses owners are shelling out thousands of dollars every year thinking they are getting a business identity, when all they are getting is a logo. What's the difference between the two? One is a Pinto and the other is a Porsche. If you run a small business, you owe it to yourself to know what you're getting, take a moment and check this bulletin out.

Attention: Entrepreneurs -- Is Your Business Name Working?

During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.

IT Specialists: Branding Your Company

IT specialists need to find their niches to brand themselves effectively. Hang out with your clients to find under-served niches and dominate it as IT specialists.

American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!

Ten Tips to Boost Your Personal Brand

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

To Go Or Not To Go - How To Decide If This Marketing/Design Project Will Bring In Revenue

All too often business owners get confused and ultimately dejected because they can't get a peace about investing or not investing in a creative marketing/design project. I've developed an easy, logical and methodical approach to help you decide which marketing and design projects you need to invest in.

Banks Slogans are Not Bank Brands

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.

Packaging Experiences - Part I: The Assessment

Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every 'touchpoint.'