Branding Basics: Three Important Branding Concepts

A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.

What Makes a Good Logo?

One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.

Replica Watches - A Closer Look

Replica watches provide the not so affluent with the opportunity to sport incredible imitations of various luxury watches like: Cartier, Piaget, Rolex, and Technomarine for a fraction of the price. On the other hand, the downside of replica watches is that in one way it could be considered a form of stealing.

Branding, Positioning and Differentiation

Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure.

Beyond Marketing: Bringing Your Brand to Life

Your brand is the soul of your company. Don't leave it to your marketing department. The brand should pervade all aspects of your corporate culture. Learn how to make your brand come alive.

Branding in the Face of Mergers and Acquisitions

Don't lose your brand identity during a merger or acquisition. Use these tips to maintain a strong brand throughout the process.

Building a Brand with a Thousand Songs

Follow Apple's example as a leader in branding. Find out how you can use their techniques to grow your business.

Franchise Transfers to a Corporation or Limited Liability Company

As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.

Maintenance of Required Equipment and Franchise Agreement Clauses

A franchisor must insure that each franchised outlet maintains the equipment used in the business operation. To make sure that the services and products maintain consistency and quality the equipment must also be in top notched working order.

Brandversation: Creating an Online Branded Experience

The Internet present more challenges and opportunities to develop loyalty through a branded experience.

Businesses Should Volunteer in the Community

All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct?

What's in a Company Name?

You can hardly influence the development of your child by selecting whatever name... When talking about business however there is only one option; The name you choose will -– as a cultural element -– influence your business. How do companies handle this issue after a merger? Some examples from the Dutch Stock Exchange.

Build Your Business Brand for Success

Your business brand would resides in your potential customer's mind which come from result of all the impressions that they’ve encountered before hand, which associated with your business name, your business logo, your marketing management messages, and all the other little things that people could possibly see and hear about your business.