Company Logo Design - Tips for Success

This article provides some of the most important tips on logo design and discuss the factors that need to be considered while designing your logo or working with a logo design company.

Chess Sets, Creating and Marketing a Genuine Brand

With chess sets made by artisans in India and available to chess retailers anywhere - how does a modern online chess retailer create and market a genuine brand which is impervious to price undercutting by the competition?

Printed Customized Labels In Montreal Canada; What You Need to Know And What You Should Ask For

Look around today, labels are everywhere. With tighter regulatory rules, better labeling is becoming compulsory. Labels should provide the end user with useful information to them. A great label can also make your company or product stand out. Walk down any isle in a grocery store or pharmacy, and you can see many brands for every product. How does the consumer choose?

The Promise of Your Brand

Do you need to crystalize your Brand Promises and separate you from competitors? If you have problems recruiting and keeping clients, your income is stagnant or your business is in a rut, define your Brand, unlock your potential, invent or reinvent your Brand Promise and jumpstart your business.

Creating the Brand YOU

Branding. We’ve all heard the word. But what does it really mean for professional service providers. Whether you are a doctor, consultant, business coach or financial planner, YOU are the brand. Do you really understand how important YOUR brand is to your marketing strategy and business?

What Makes a Good Logo?

One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.

Your Service Firm's Brand - It's Your Voice!

Branding, branding, branding. I am so tired of hearing about how lofty and complex branding is. This is one of the sacred cows of marketing that needs to be defrocked, at least as far as service firms are concerned.

Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

Brand: Unleash The Power within

Introduction to branding and Internal branding and tips to internalise the brand.

T-Shirt Printing

Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone (not under another shirt) when such pioneers as John Wayne, Marlon Brando, and James Dean were famed to have worn them on nationally syndicated television.

The 10 P's Of Personal Packaging

There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.

Packaging Yourself

I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire? Let me show you my method for packaging myself.

Branding Your Company From The Top Down

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?