Creating a Powerful Brand Name

From top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, “branding” has become one of the most significant marketing practices to date.

Building Your Internet Presence Through Product Branding

Do you think you could ever recognize a McDonalds Hamburger store even if the name was not on the building? Absolutely, even a five-year-old child could find the store. Why is that? Sure, the yellow arches do give it away, but the real answer is due to product branding.

Get a Logo that Works for Your Company

Think of your logo as a silent salesperson---a marketing tool that conveys more than just the company name. Every potential client, every existing customer, all associates and employees, even your competition will see it and develop a perceived understanding of your business. An effective logo supports your brand image, acts as a visual link to your business and establishes expectations in the mind of your audience.

Be Like Intel: Sandisk's Journey From Commodity to Recognized Consumer Brand

Technology companies often want to emulate Intel’s success in moving from a hidden ingredient inside personal computers to a brand that consumers recognize, value, prefer and pay a premium for. For most, however, that journey represents a task much easier said than done. Sandisk is quickly becoming a recognized consumer brand.

Let Your Best Brand Ambassadors Speak!

While not for every company, blogs are an incredibly powerful communication tool when put in the hands of the rank and file. The leveraging of blogs for the PR department and executive suite should be reconsidered and instead, the value of empowering your hundreds or thousands of brand ambassadors to speak their minds and hearts about their lives and your work should be evaluated.

Chess Sets, Creating and Marketing a Genuine Brand

With chess sets made by artisans in India and available to chess retailers anywhere - how does a modern online chess retailer create and market a genuine brand which is impervious to price undercutting by the competition?

It's About Experiences, Not Logos

A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.

Replica Watches - A Closer Look

Replica watches provide the not so affluent with the opportunity to sport incredible imitations of various luxury watches like: Cartier, Piaget, Rolex, and Technomarine for a fraction of the price. On the other hand, the downside of replica watches is that in one way it could be considered a form of stealing.

Why Brand Matters

Branding is more than just a logo. It is the soul of your company and should be developed and maintained with care. Learn why brand matters so much in today's economy.

Packaging for the Leap from Shelf to Hand

Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. There are 4 key attributes to ensure a successful package design.

Hiring A Branding Company 101

How to hire a branding company.

Logo Design: Create a Sizzling Brand for your Business

Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it's certainly not something to ignore (ahem, I know you wouldn't dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it. Learn how.

International Franchise Agreements and Language Issues

When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sentence says or means in an agreement.