The SEO Myth

Black hat SEO has been around for a long time. Could it be that we have been force-fed a load of hooey? Not long ago I was clicking through one of my favorite sites and came across another article exhorting the importance of search engine optimization. The article was well written and pointed out all the reasons why and how optimizing your site would result in miraculous changes, if you would only follow the writer's advice. After I finished reading the article, out of curiosity, I followed the link back to his site to check it out.

File Not Found Equals Visitors Lost

We've all experienced the frustration of following a link only to be presented with a '404 - File not found' browser generated error page. A 'File not found' browser message is a sure-fire way of sending potential customers scurrying off your site and to your competition. Here’s some tips for rectifying the problem.

Web Site Navigation & Design

An introduction to the importance of structure and layout in web design. This article covers site trees, navigation layout, graphical elements, logo design placement and more.

15 Fixes For A Failing Website

Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.

Create A Small Business Web Site -- Your Options

Most small business owners do not know the first step about developing a web site. There are some options that a small business owner can use to get their site up in running in no time.

Website Development: Top 3 Tips for Getting Started & No Longer Feeling Overwhelmed

Do you know today a website is as essential as a business card? Yet many professionals feel overwhelmed with the prospect of setting up their business websites.

Content Compression Using PHP

PHP can automatically compress your web pages for you, with very little effort on your part, and no change to how you work. HTTP 1.0 introduced the idea of content encodings. Most browsers support content compression. This benefits include reduced page load times and reduced bandwidth usage.

3 Must-Have Website Features that Convert Visitors into Customers

Instead of trying to immediately convert your website visitor into a paying customer, initiate a relationship with your visitor. This means that you have a strategy to move him through your like, know, and trust process so that he's well acquainted with you when he decides to he's ready to buy. What's the secret to this relationship-building strategy? It's a simple process of including 3 must-have visitor conversion features on your website.

Preparing for Successful and Professional Online Presences

As the importance of an internet presence becomes increasingly evident to those offering any form of practices, services, business, or information - the implied question is how to go about obtaining a website designed, developed and promoted to best meet your goals?

Hiring Web Developers - What to Know

The top 8 things you need to know before hiring a web developer. Discusses the common mistakes made by business owners when having their website developed by an outsourced company.

Website Conversion Analysis Framework

High website conversions are a function of three distinct factors - authentic understanding of your business and customer, off-site conversion elements, and lastly, on-site conversion elements. How these attributes interplay can be the difference between online success and failure.

Writing for the Web

Writing for the Web is very different from traditional writing. The way website visitors read Web copy is unique and you must adjust your writing style to be effective.

Website Optimization

As most webmasters would agree, getting traffic is one challenge, and retaining traffic is another. Fortunately there are numerous inexpensive and free methods and strategies, for retaining traffic.