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American Auto Makers Have to Change - So Do We!
The past few weeks have presented nothing but bad news for the formerly world leading American automobile industry. Henry Ford must be rolling over in his tomb. Alfred Sloan, the architect of the multi-division General Motors juggernaut, is a very sad “car guy” in the sky these days. Plant closings, huge employee layoffs, lost market share and horrid fiscal performance indicate that the “big three” (including Daimler-Chrysler) are in big trouble. They must change, and change is not pleasant for huge business complexes, or for employees, suppliers or customers.
We live in a global market place. Nothing will change that. If foreign auto companies make better products at a better price we have to confront, and overcome, these market realities. Americans always have in the past, and there is no reason not to foresee a bright, but different future, for every current participant involved in the radical restructuring of our formerly great auto business.
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